Job?Output:??
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Leads?and?is?responsible?for?North?Asia?marketing?including?marketing?strategies?and?positioning?(incl-MGPP).?Fosters?market?trend?analysis?so?decisions?on?direction?are?robust,?tested?and?agreed.?Ensures?platforms?are?shared?and?adopted?in?North?Asia?and?drives?a?‘team’?approach?within?the?Armstrong?Values.
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Key?Process?(Ownership/Participation):
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Actively?participates?in?and?works?within?the?China?Leadership?Team?to?develop?viable?strategic?options?in?both?short?and?long?term?timeframes.?Robust?market?data,?trends,?competition?tracking?are?key?elements?to?identify?and?unlock?opportunity?spaces.?Runs?allocated?sections?of?the?North?Asia?Strategic?Planning?process.
Drives?North?Asia?marketing?plans?and?execution.
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Drives?the?marketing/selling?tools?that?are?required?to?differentiate?our?systems?under?the?‘layered?marketing’?approach.?Develops?a?network?(internal/external)?that?allows?such?opportunity?to?be?brought?to?the?organisations?attention.?
Manages,?enhances?and?keeps?current?the?marketing?assets?(customer?databases,?social?media)?and?market?data?(trends,?competition).
Instigates?research?required?to?drive?the?customer?perspective?(designers,?developers/builders,?fit-out?companies).?Ensures?robust?interpretation?of?such?data.?Where?agreed?turns?these?into?effective?and?targeted?campaigns?
Proactive?in?fostering?Organizational?Vitality?in?the?development?of?talent?to?drive?the?business.?Nurtures?a?culture?that?has?the?marketing/NPD?teams?in?constant?contact?with?the?market?forces?and?the?sales?organization.
Communicates?regularly?with?the?organization?to?ensure?alignment?and?engagement?with?marketing/NPD?activities.
Keeps?abreast?of?market,?industry?and?broader?economic?trends?and?communicates?these?within?Armstrong.
Develops?and?maintains?a?network?that?ensures?the?organization?is?knowledgeable?and?capable?of?taking?advantage?of?opportunities.
Carries?out?all?duties?safely?and?with?consideration?of?environmental?impact,?understands?and?works?within?the?Company?Values,?Compliance?system?and?Code?of?Business?Conduct.
Carries?out?other?duties?in?the?company’s?interest?as?agreed?with?Armstrong?management.
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Organizational?Relationships:
Guidance:
Reports?to?the?General?Manager?–?North?Asia
Receives?support?and/or?guidance?from:
HR,?CFO?(Asia),?regional?business?managers,?market?research
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Leadership:
Product?Management?(direct?in?North?Asia)
Marketing?communications?(direct?in?North?Asia?)
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Leads?the?strategic?direction?of?the?MGPP/MF?tech?group?
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Key?Customers?and?Suppliers:
External:
Government?bodies?
Industry?bodies
Internal
All?employees
Other?Armstrong?organizations?(especially?as?it?relates?to?Marketing,?NPD)
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Measures?of?Effectiveness:
Meet?Operating?Plan?targets
????Company?compliance?to?legal?obligations?100%
Nil?staff?turnover?of?Dialogue?rated?4.???
?????Engagement?ratings
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New?products?>XX%?of?sales
?????New?products?>XX%?success?rate
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Value?Added?Activities:
Acts?as?a?key?member?of?the?North?Asian?Leadership?Team.
Participates?on?various?committees?as?requested?by?Armstrong.
Active?participation?in?conferences?when?requested.