Responsibilities
1.?Develop?a?marketing?communications?plan?including?strategy,?goals?and?tactics
2.?Develop?media?relations?strategy,?seeking?high-level?online?media
3.?SEO/SEM?development
4.?Coordinate?all?public?relations?activities
5.?Coordinate?with?Social?Media?team?to?engage?audiences?across?traditional?and?new?media
6.?Leverage?existing?media?relations?and?cultivate?new?contacts?within?business?and?industry?media
7.?Manage?media?inquiries?and?interview?request
8.?Review?content?for?press?releases,?byline?articles?and?keynote?presentations
9.?Monitor,?analyze?and?communicate?PR?results?on?a?monthly?basis
10.?Evaluate?opportunities?for?partnerships,?sponsorship?and?advertising?on?an?on-going?basis
11.?Build?relationships?with?customer?or?distributors?to?grow?industry?awareness
12.?Maintain?a?keen?understanding?of?industry?trends?affecting?clients?and?make?appropriate?recommendations
13.?Having?experiense?in?making?event?media?strategy?and?organization
Requirements
1.Bachelor’s?degree?in?Business?or?related?field
2.Over?5?years?working?experience?in?public?relations?required
3.Strong?capability?in?text-writing?and?text-editing
4.Strong?new?media?approaching?capability;?strong?Media?evaluation?and?press?control?capability
5.Proven?track?record?designing?and?executing?successful?public?relations?campaigns
6.Strong?relationships?with?both?local?and?national?business?and?industry?media?outlets.?Government?relationship?is?preferred