Job?Overview?The?Enrollment?Counselor?executes?an?international?student?recruitment?strategy?for?the?Greater?China?market?targeted?at?international?students?seeking?U.S.?university?degrees.??The?role?primarily?engages?and?consults?with,?advises,?supports,?and?enrolls?qualified?potential?international?students,?helping?them?to?achieve?their?academic?goal?of?attending?one?of?Shorelight’s?university?partners’?programs.?The?Enrollment?Counselor’s?performance?is?reviewed?and?monitored?based?on?enrollment?results,?the?quality?of?outbound?and?inbound?calls,?lead?contact?activity,?completed?applications,?attitude,?working?relationships,?and?communication.?Key?Responsibilities?*?Student?Lead?Management?Contribute?to?the?growth?of?the?business?and?to?new?student?enrollments?by?assessing?potential?applicants?and?determining?their?eligibility?to?apply?and?enroll?in?various?academic?programsCollaborate?regularly?with?real-time?feedback?loops?with?China?Digital?Marketing?Manager?on?digital?campaigns,?messaging,?lead?volume,?and?lead?conversion?activitiesUse?a?consultative?sales?approach?to?guide?and?support?prospective?students?through?the?enrollment?processReceive?and?follow?up?on?potential?students?via?phone,?email,?social?media,?and,?where?beneficial?and?feasible,?in?personBuild?rapport?and?provide?guidance?for?students?interested?in?obtaining?a?degree?or?certificate?program?based?on?prospective?student’s?desired?goals?or?career?interestProvide?a?positive?and?superior?student?experienceConsistently?seek?opportunity?to?drive?student?growth?by?referralsMaintain?a?high-level?knowledge?of?current?programs,?products,?processes,?and?policiesDemonstrate?expertise?in?all?steps?of?the?admissions?processUnderstand?and?communicate?the?value?propositions?of?our?brands?(and?those?of?our?competitors)?to?provide?an?excellent?student?experience?by?offering?the?right?program*?Conversion?Activities?Execute?on?tailored?conversion?activities?to?drive?conversion?from?sales-qualified?lead?to?application,?application?to?confirmation,?and?confirmation?to?enrollment?via?multiple?platforms?to?reach?enrollment?goalsLeverage?available?tools?and?develop?new?tools?that?move?students?through?the?conversion?process,?including?scholarships,?student?ambassador?connections,?webinars,?testimonials,?campus?visits?*?Tracking?and?Reporting?Leverage?Salesforce?CRM?for?tracking?of?assigned?students?to?track?their?status?and?progress?toward?enrollmentCreate?consistent?and?observable?documentation?in?Salesforce?and?throughout?the?student?cycle?of?student?engagement,?activities,?and?processesMaintain?and?keep?updated?an?ongoing?student?pipeline?status?dashboard?to?provide?ongoing?updates?and?reports?to?the?team?on?the?health?of?the?student?pipeline?Application?Process
Interested?candidates?should?submit?their?resumes?and?cover?letters?to?maggie.kang@shorelight.com
Shorelight?Education?is?an?Equal?Opportunity?Employer,?and?more?information?please?visit?our?website:?www.shorelight.com