Responsibilities:
Assist?the?China?Group?Leader?to?formulate?marketing?strategy?to?align?with?the?business??????strategy?for?China?and?effectively?identify?target?audience,?deliver?key??????message?and?leverage?available?channel?to?drive?awareness,?conversion?and??????on-going?retention?of?our?key?clients
??Work??????with?key?stakeholders?and?business?units?to?develop?effective?marketing??????plan?to?drive?the?business?growth
Lead?the?strategic?publicity?plan?and?social?media?plan?in?China,?and?drive?various?social?media?campaign?to?increase?the?audience?size?and?reach?target?audience?and?media
Plan,??????steer?and?implement?marketing?communication?campaign?to?deliver?integrated??????communication?activities,?working?in?close?collaboration?with?business??????units?and?regional?/?global?communications??teams.??
Drive??????the?brand?strategy?of?China?to?enhance?the??????engagement?with?the?specific?target?stakeholders
??Ensure??????the?brand?is?promoted?accurately?and?professionally?in?any?communications??????with?actual?and?potential?partners?and?clients
??Evaluate??????competitive?challenges?for?brand?and?identify?opportunities?for?growth??????enhancement
Conduct?market?research?and?analyse?competitive?activity?and?trend?in?markets
Qualifications?&?Experience?required:
Degree?holder?in?Marketing,?Communications,?Economics,?or?business?related?discipline
At?least?10?years?of?professional?experience,?with?a?deep?understanding?of?all?aspects?of?branding?and?marketing?strategy
Solid??????connection/relationship?with?media?and?pitch?stories?to?increase?media??????coverage?in?China,?
Experience?in?construction/engineering?industry?will?be?an?advantage
Track?record?of?both?developing?strategies?to?meet?goals?and?executing?effectively?on?that?strategy;?great?planner?with?excellent?follow?through
Thrives?in?a?highly?collaborative,?cross-functional?environment
Exceptional?communication?abilities,?particularly?in?writing,?in?both?English?and?Chinese
Ability?to?lead?effectively?through?relationships,?persuasion?and?influence
Sense?of?deep?personal?responsibility?for?the?organization’s?success