公司簡(jiǎn)介
BOTH是新加坡ATX?HOLDING?PTE.LTD.投資集團(tuán)在中國(guó)全資打造的“精品”品牌，包括O2O的買(mǎi)手制精品品牌集合店“BOTH?Boutique”和自主設(shè)計(jì)師品牌“BOTH”。
在中國(guó)奢侈品消費(fèi)泛濫無(wú)序、快時(shí)尚質(zhì)量堪憂(yōu)、消費(fèi)者理念快速成熟的背景下，BOTH?Boutique希望把國(guó)外市場(chǎng)已經(jīng)非常成熟的“精品”概念帶到中國(guó)。即商品價(jià)格介于“Fast?Fashion”和“Light?Luxury”之間，品牌小眾卻兼顧款式設(shè)計(jì)和產(chǎn)品品質(zhì)，是眾多歐洲年輕知識(shí)精英的消費(fèi)選擇。
BOTH?Boutique志在挖掘和培養(yǎng)中國(guó)本土的買(mǎi)手隊(duì)伍，讓他們帶著東方美學(xué)的眼光去搜尋全球精品品牌，平衡產(chǎn)品價(jià)格，預(yù)測(cè)時(shí)尚趨勢(shì)，挑選出最適合亞洲白領(lǐng)通勤、休閑和娛樂(lè)的產(chǎn)品系列，并通過(guò)國(guó)際專(zhuān)業(yè)團(tuán)隊(duì)的搭配和造型指導(dǎo)，持續(xù)啟發(fā)亞洲白領(lǐng)的時(shí)尚思維和眼光。
BOTH?Boutique注重多維度用戶(hù)體驗(yàn)，采用020經(jīng)營(yíng)模式。不僅打造了www.both.com在線(xiàn)精品店，更將于2015年在上海開(kāi)設(shè)第一家旗艦店。BOTH?Boutique的旗艦店采用全新的“概念店”和“體驗(yàn)式”經(jīng)營(yíng)模式，屆時(shí)將為中國(guó)的白領(lǐng)帶來(lái)一種全新的購(gòu)物體驗(yàn)和精致的生活方式。
同在BOTH?Boutique銷(xiāo)售的自主品牌BOTH，則由眾多來(lái)自全球各地并對(duì)亞洲及中國(guó)文化有濃厚興趣的新銳設(shè)計(jì)師們共同打造，他們用“編織”的美學(xué)主張表達(dá)東方和西方的交織和融合，并將這個(gè)元素融合到產(chǎn)品的設(shè)計(jì)和工藝細(xì)節(jié)，讓BOTH散發(fā)出品牌獨(dú)有的文化魅力和視覺(jué)特色。
目前，BOTH的中國(guó)總部設(shè)立于上海恒隆廣場(chǎng)，創(chuàng)意設(shè)計(jì)中心位于江蘇蘇州。有來(lái)自意大利、英國(guó)、荷蘭、葡萄牙、德國(guó)、日本等國(guó)的時(shí)尚精英和中國(guó)本土的專(zhuān)業(yè)團(tuán)隊(duì)共同服務(wù)這個(gè)中國(guó)真正的“精品”品牌。
Introduction?of?BOTH
BOTH?is?a?boutique?brand?wholly-owned?by?a?Singapore?investment?group?ATX?HOLDING?PTE.LTD.,?including?an?O2O?BOTH?Boutique?and?its?self-owned?designer?brand?BOTH.
With?the?background?of?inundant?and?unordered?luxury?consumption,?low-qualitied?fast?fashion?and?mature?consumption?concept?in?China,?BOTH?Boutique?hopes?to?bring?the?mature?concept?of?boutique?from?overseas?market?to?China,?which?means?that,?the?price?of?products?will?be?between?that?of?Fast?Fashion?products?and?Light?Luxuries,?the?brands?may?be?niche,?but?the?design?and?quality?will?be?high-level.?They?are?the?choice?of?European?young?knowledge?elites.
BOTH?Boutique?is?devoted?to?dig?and?develop?a?Chinese?local?buyer?team.?They?will?search?for?global?boutiques?with?eastern?aesthetics?sight,?balance?the?price,?forecast?the?fashion?trend,?and?select?the?most?suitable?products?for?Asian?white-collars’?commuting,?relaxation?and?entertainment,?along?with?a?professional?team?to?guide?the?modeling?and?combination,?in?order?to?arouse?the?idea?of?fashion?of?Asian?whit-collars.
BOTH?Boutique?will?pay?attention?to?multi-dimensional?user?experience?and?apply?the?business?model?of?O2O.?Not?only?the?online?boutique?www.both.com?but?also?the?first?flagship?store?in?Shanghai?in?2015.?The?BOTH?Boutique?will?apply?the?business?model?of?“concept?store”?and?“experience?mode”,?which?is?expected?to?bring?a?totally?new?shopping?experience?and?exquisite?lifestyle?to?Chinese?white-collars.
The?self-owned?brand?BOTH?will?be?on?sale?in?BOTH?Boutique,?which?is?built?and?designed?by?emerging?designers?all?over?the?world?who?have?great?interest?in?Chinese?culture.?The?element?of?weaving?which?express?the?combination?of?western?and?eastern?culture?will?be?applied?to?the?design?and?craft?of?products?and?will?definitely?help?to?add?cultural?charm?and?visual?features?to?the?brand?BOTH.
For?the?moment,?the?headquarter?of?BOTH?is?located?in?Heng?Long?Plaza,?Shanghai,?and?the?creation?and?design?center?in?Suzhou,?Jiangsu.?Its?buyer?team?contains?professional?buyers?and?fashion?elites?from?Italy,?Great?Britain,?Holland,?Portugal?and?of?course?China,?they?are?all?devoted?to?serve?this?Chinese?local?boutique?brand.
兩者時(shí)尚百貨（上海）有限公司
地址：上海市南京西路1266號(hào)恒隆廣場(chǎng)2號(hào)樓2307-2308室
聯(lián)系人：薛女士
Email:??judy.xue@both.com
兩者時(shí)尚商業(yè)（蘇州）有限公司
地址：蘇州市工業(yè)園區(qū)蘇惠路88號(hào)環(huán)球財(cái)富廣場(chǎng)1602室
聯(lián)系人：王女士
Email:??alice.wang@both.com
公司網(wǎng)站：www.both.com
地????址：上海南京西路1266號(hào)恒隆廣場(chǎng)2307-2308室
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郵政編碼：200000

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