1、根據(jù)酒店年度經(jīng)營目標和總經(jīng)理的指示,制定全年度廣告及各種宣傳推廣活動計劃,策劃并組織實施各項具體計劃;利用各種宣傳媒體和公關(guān)渠道迅速樹立起酒店形象,并逐步提高酒店的社會知名度;
?According?to?the?annual?business?objectives?of?the?hotel?and?the?general?manager's?instructions,?formulate?the?annual?advertising?and?promotional?activities?plan,?plan?and?organize?the?implementation?of?specific?plans;?Using?various?publicity?media?and?public?relations?channels?to?quickly?establish?the?hotel?image?and?gradually?improve?the?hotel's?social?visibility;
????2、廣泛了解和收集各種旅游市場信息,確定不同時段的宣傳重點和宣傳策略、手法;
Widely?understand?and?collect?information?about?various?travel?markets,?and?determine?the?publicity?and?publicity?strategies?and?tactics?of?different?time?periods;
????3、與銷售人員及相關(guān)接待部門密切配合,做好各項接待工作,特別是VIP?客人的接待工作;
Work?closely?with?sales?staff?and?relevant?reception?departments?to?do?all?kinds?of?reception?work,?especially?VIP?guest?reception;
????4、負責安排制作各種酒店最新宣傳達室資料,緊密關(guān)注同業(yè)信息,掌握對手的公關(guān)策略和手段,并采取相應(yīng)的措施;
Responsible?for?arranging?the?latest?information?of?the?hotel,?paying?close?attention?to?the?peer?information,?mastering?the?opponent's?public?relations?strategy?and?means,?and?taking?corresponding?measures;
????5、與各界人士、旅行社、國內(nèi)外商社、政府機關(guān)、新聞單位建立并保持良好關(guān)系,適時做好酒店的形象宣傳;
To?establish?and?maintain?good?relations?with?people?from?all?walks?of?life,?travel?agencies,?domestic?and?foreign?business?communities,?government?agencies?and?news?organizations,?and?timely?make?the?hotel's?image?publicity;
????6、借助新聞媒介發(fā)布消息,介紹酒店最新服務(wù)項目和管理新動向,負責微博、微信軟文的發(fā)表和推送、酒店網(wǎng)站信息的更新;
With?the?help?of?news?media,?this?paper?introduces?the?latest?service?project?and?management?of?the?hotel,?and?is?responsible?for?the?publication?and?push?of?weibo?and?WeChat?soft?articles,?and?updates?of?the?information?of?the?hotel?website
????7、主持公關(guān)部日常工作,率領(lǐng)并督促下屬準確按時完成各項任務(wù);
To?take?charge?of?the?daily?work?of?the?public?relations?department,?lead?and?supervise?the?subordinates?to?complete?the?tasks?accurately?and?on?time;
任職要求:
1、 新聞傳播、新聞、傳播、廣告等相關(guān)專業(yè)??萍耙陨蠈W(xué)歷;
???News?communication,?news,?communication,?advertising,?etc.
2、 熟悉酒店行業(yè),有一年以上大型公關(guān)活動策劃經(jīng)驗。
????Be?familiar?with?hotel?industry?and?have?more?than?one?year's?planning?experience?of?large-scale?public?relations?activities.?
3、 策略突出,創(chuàng)意獨到,能夠指導(dǎo)并指引創(chuàng)作方向;The?strategy?is?outstanding,?the??????originality?is?original,?can?direct?and?direct?the?direction?of?creation;?
4、 能夠根據(jù)客戶要求完成整體宣傳方案和公關(guān)活動策劃方案;?
???Can?complete?the?overall?publicity?plan?and?plan?of?public?relations?activities?according?to?the?customer's?requirements;
5、 對媒體有深刻的認識,有較強的新聞敏感性;?
????Have?a?deep?understanding?of?the?media?and?have?strong?news?sensitivity;
6、 思維縝密,富有激情,性格開朗,善于溝通,責任心強,有團隊合作精神。
????houghtful,?passionate,?outgoing,?good?at?communication,?strong?sense?of?responsibility?and?team?spirit