Job?description
Swire?Resources?Limited?is?the?leading?retailers?and?wholesalers?of?a?number?of?top-selling?sports,?lifestyle?and?outdoors?brands?of?apparel,?footwear?and?accessories?products.?To?cope?with?the?Company's?rapid?expansion,?we?invite?high?caliber?personnel?to?join?us:
Responsibilities:
1.?Product?Management
? Act?as?the?centre?of?information,?gather?product?and?marketing?information?from?Principal,?and?analyse?and?organise?them?for?the?presentation?to?the?management?and?the?marketing?team
? Carry?out?research?on?competitors’?product?merchandising?strategies?and?performance,?fashion?trends,?latest?technology?development,?and?other?related?information
? Determine?the?product?range?and?price?level?in?accordance?with?the?sales?and?marketing?plans,?prepare?order?placements?to?principal,?and?assist?in?monitoring?product?delivery?and?inventory?control
? Provide?product?training?to?internal?marketing?staff?and?external?shop?floor?sales?personnel
? Work?closely?with?Sales?Manager?and?Retail?Manager?to?ensure?sales?turnover?and?profitability?of?the?business
? Assist?Management?to?prepare?annual?budget?on?turnover?and?GP
? Supervise?the?product?team?in?product?management?including?product?development,?product?selection,?placement?order,?pricing?and?inventory?control
2.?Retail
? Manage?Retail?P&L?and?maximize?profitability?by?driving?sales,?minimizing?operating?costs?through?effective?management?of?operation?and?manpower?planning
? Set?up?yearly?goals?and?objectives?for?retail?on?both?qualitative?and?quantitative?manner.??Develop?action?plan?towards?its?defined?goals
? Ensure?proper?control?of?and?monitoring?of?merchandising?mix,?ensure?sufficient?merchandise?to?support?the?achievement?of?sales?target?and?not?over-stocking
3.?Marketing?Management
? Assist?in?formulating?marketing?plans?of?the?assigned?brand(s)
? Execute?the?action?plan?based?on?the?approved?marketing?plan
? Prepare?periodic?market?analysis?to?evaluate?the?effectiveness?of?the?implemented?strategies
? Supervise?the?Marketing?team?in?dealing?with?Principals?to?ensure?effective?communication
? Analyze?competitive?activities?and?market?trend?for?marketing?strategies?formulation?and?future?business?development?planning
4.?Advertising?and?Promotion
? Liaise?with?advertising/promotion/PR?agencies?which?would?facilitate?optimum?share?of?voice,?brand?profile,?consumer?awareness?and?effective?media?buy,?and?to?provide?constant?update?on?market?intelligence
? Implement?effective?A&P?plan?to?achieve?desirable?brand?image,?maximize?retail?presence?and?on-field?presence,?and?also?to?induce?purchase
? Liaise?with?principals?on?advertising?and?promotion?supports
? Ensure?A&P?expenses?are?within?budget
?Requirements:
? University?graduate
? 8?years’?product?management?or?business?planning?experience?in?fashion?retail?industry
? Strong?business?sense?and?ability?to?drive?the?business
? Excellent?leadership?and?people?management?skills
? Presentable,?numeric?sensitive,?good?fashion?sense
? Fluent?in?spoken?and?written?English?and?Chinese