Requirements/任職要求:
Bachelor?degree?in???business,?marketing?or?related?discipline.???市場(chǎng)營(yíng)銷、商務(wù)等相關(guān)專業(yè)學(xué)士學(xué)位;
Minimum?3?years?MNC???working?experience?in?marketing?role.???跨國(guó)公司市場(chǎng)部3年以上工作經(jīng)驗(yàn);
Has?online?shop???solution?or?experience.???具有網(wǎng)上商店解決方案或經(jīng)驗(yàn);
Has?sense?of?product???configuration.???具有產(chǎn)品配置意識(shí);
Be?skilled?in?using???PS,?AI,?ID,?CDR?or?similar?drawing?software.???熟練使用PS,?AI,?ID,?CDR或類似的繪圖軟件;
Excellent???communication?skills,?both?oral?and?written?(English?&?Chinese).????優(yōu)秀的中英文口頭、書面表達(dá)能力。
??Functional???area/職責(zé):????
??Set?up?a?homepage???for?APW.????威能公司網(wǎng)站主頁(yè)設(shè)計(jì);
Responsible?for???handling?the?development?and?execution?of?numerous?digital?projects?that???advance?the?marketing?communications?strategy?of?the?company.????負(fù)責(zé)處理各種數(shù)字行銷活動(dòng)的策劃和執(zhí)行,推動(dòng)公司市場(chǎng)宣傳策略的落實(shí);
In?charge?of???implementing?and?evolving?SEO?tactics?aimed?at?boosting?website?traffic?and???rank.???實(shí)施和改進(jìn)搜索引擎優(yōu)化策略,提高網(wǎng)站流量和排名;
Manage?e-mail???campaign?creation?and?execution?to?enhance?brand?influence?and?maintain?the???relationship?with?existing?and?approach?potential?customers.????通過電子郵件營(yíng)銷,擴(kuò)大品牌影響力,維護(hù)現(xiàn)有客戶關(guān)系,接觸新客戶資源;
Carry?out?social?media???operation?and?planning,?such?as?WeChat,?Weibo,?LinkedIn?and?other?platforms.????協(xié)助社交媒體平臺(tái)的日常運(yùn)維及營(yíng)銷策劃,如微信、微博、領(lǐng)英等;
Create?and?execute???marketing?campaign?annual?plan?according?to?market?trends?and?sales.???根據(jù)市場(chǎng)趨勢(shì)和銷售量制定并執(zhí)行營(yíng)銷活動(dòng)年度計(jì)劃;
Define?products?launch?and?promotion?process.?To?involve?all?relevant???department?and?functions?during?the?process.????定義產(chǎn)品發(fā)布和促銷過程。?在此過程中涉及所有相關(guān)部門和職能;
Ensure?all?the?marketing?material,?messaging?and?communications???(product?brochure,?catalogues,?flyers,?posters,?videos,?etc.)?are?consistent???with?Wuerth?Group?CI?policies?and?guidelines.????確保所有營(yíng)銷材料,消息和通訊(產(chǎn)品手冊(cè),目錄,傳單,海報(bào),視頻等)均與Wuerth?Group?CI政策和指南一致;
Sales?support?and?customer?development?activities.?銷售支持和客戶開發(fā)活動(dòng)。