A、崗位職責(zé):
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負(fù)責(zé)公司電子網(wǎng)站的運(yùn)營管理。包括運(yùn)營策略、方案和計(jì)劃，并組織實(shí)施，優(yōu)化網(wǎng)站的風(fēng)格、架構(gòu)、功能等。
負(fù)責(zé)年度、季度、月度網(wǎng)站運(yùn)營計(jì)劃并執(zhí)行。
帶領(lǐng)團(tuán)隊(duì)擬定促銷活動(dòng)計(jì)劃，制定線上營銷推廣戰(zhàn)略，以及具體實(shí)施方案;
數(shù)據(jù)分析:?根據(jù)數(shù)據(jù)來源分析客戶需求、產(chǎn)品排名分析、流量特點(diǎn)分析，競爭對(duì)手分析等;?提高頁面瀏覽率和網(wǎng)站知名度;
提高網(wǎng)站客戶的購買轉(zhuǎn)化率、訂單金額及客戶對(duì)品牌忠誠度，提高網(wǎng)站服務(wù);
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B、崗位要求：
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熟悉電子商務(wù)平臺(tái)及天貓店鋪操作流程、交易規(guī)則和運(yùn)營管理，有文化用品運(yùn)營經(jīng)驗(yàn)者優(yōu)先；
有一定的策劃經(jīng)驗(yàn)及文字表達(dá)能力，邏輯思維及數(shù)據(jù)分析能力強(qiáng)；
良好的溝通能力和團(tuán)隊(duì)合作精神；
大專及以上學(xué)歷，電子商務(wù)專業(yè)者優(yōu)先；
三年以上電子商務(wù)網(wǎng)站運(yùn)營經(jīng)驗(yàn)，熟練使用英文者優(yōu)先；
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A、Responsibilities:
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Responsible?for?E-commerce?operation?and?management.?Establish?strategy?and?action?plan,?organize?and?execute,?optimize?website?of?style,?structure?and?functions?etc.?
Responsible?for?annual,?quarterly?and?monthly?e-commerce?operation?plan?and?implementation.?
Establish?online?sales?plan?of?promotion?and?online?brand?marketing,?details?of?action?plans?and?follow?up.
Data?analysis:?Analyse?customers’?demand,?product?ranking,?analysing?flows?of?our?website?visitors?and?competitors’.?Improve?our?website?exploring?and?recognition.?
Improve?e-commerce?conversion?rate,?order?amount?and?end-user’s?loyalty,?and?improve?level?of?customer?service.
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B、Qualification?for?this?position：
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Familiar?with?e-commerce?and?Tmall?store?operation?process,?operating?rules?and?store?management,?experience?in?the?operation?of?cultural?supplies?is?preferred.
Good?experience?on?planning?and?writing?articles、good?at?logical?and?data?analysing.
A?good?communication?and?team?spirits.
University?education?or?above,?Major?in?e-commerce?is?preferred.
Three?years?working?experiences?in?related?job?in?e-commerce?website,?be?able?to?communicate?in?English?is?plus.