LA?PERLA
AT?A?GLANCE
La?Perla?is?a?lingerie?and?beachwear?brand?synonymous?with?Italian?luxury.
For?over?50?years,?La?Perla?has?followed?the?evolution?of?the?female?body?through?different?fashions,?trends?and?moods,?while?passionately?honoring?its?tradition?of?hand?crafted?Italian?corsetry.
It?has?evolved?into?a?true?luxury?brand?with?boutiques?in?the?most?fashionable?shopping?districts?all?over?the?world.
A?STRONG?LUXURY?BRAND
Luxury?lifestyle?lingerie?brand
Strong?brand?identity?and?positioning
High?Quality?and?Tailoring?standards
Made?In?Italy
THE?ORIGINS
Ada?Masotti,?a?woman?full?of?talent?and?courage,?in?1954?gave?birth?to?her?dream:?an?atelier?of?corsetry?in?the?name?of?the?best?Italian?tradition.
Her?skillful?hands?knew?how?to?create?small?works?of?art?to?enhance?the?feminine?beauty.
This?experience?is?one?of?the?values?of?La?Perla?today.
BOLOGNA,?AN?ANCIENT?TOWN
Bologna?is?the?Italian?town?where?La?Perla?is?born:?a?fascinating?place,?rich?in?artistic?masterpieces,?famous?for?its?arcades?and?the?ancient?towers.
Bologna?hosted?for?four?centuries?a?solid?tradition?of?silk?factories?and?textile?manufacturers?which?had?given?rise?to?refined?laboratories?of?feminine?corsetry.
Ada?Masotti?was?trained?in?the?best?city?atelier?becoming?a?skilled?corset?maker.?Thanks?to?this?training,?she?laid?down?the?foundations?of?that?unique?know-how?that?is?still?today?an?integral?part?of?the?La?Perla?philosophy.
LA?PERLA,?A?NAME?FULL?OF?PROMISES
To?choose?the?name?of?her?brand?new?laboratory?Ada?Masotti?was?inspired?by?a?box?lined?in?red?velvet?in?which?she?presented?her?creations?as?if?they?were?jewels.
She?chose?the?name?of?the?most?feminine?and?harmonious?gem:?the?pearl.
TODAY
As?of?June?2013,?the?company?is?part?of?the?Pacific?Global?Management?Group,?a?global?talent?management?company?headquartered?in?London,?active?in?the?model?and?celebrities’?management,?music?and?events?business?through?Elite?World?and?Gold?Typhoon.?Under?the?new?ownership,?the?company?is?embarking?on?an?exciting?phase?of?development?with?a?new?strategy?aimed?at?leveraging?its?existing?positioning?as?a?top?brand?to?evolve?into?a?true?luxury?brand.
LA?PERLA?COLLECTIONS
La?Perla?for?nearly?60?years?has?followed?the?evolution?of?the?female?body?through?different?fashions?and?trends?becoming?the?lingerie?and?beachwear?brand?synonymous?with?“Made?in?Italy”?luxury.
It?offers?a?wide?array?of?collections?that?range?from?lingerie?to?nightwear,?from?beachwear?to?fragrances?and?hosiery,?dedicated?to?a?refined?and?sensual?woman?who?aims?at?expressing?and?underlining?her?femininity?in?a?self-confident,?sophisticated?and?elegant?way.
LA?PERLA?BOUTIQUES
As?well?as?being?present?in?the?best?department?stores?and?specialized?shops,?La?Perla?sells?its?collections?through?a?selected?network?of?flagship?boutiques?and?shops?in?shop?which?are?located?at?the?heart?of?the?most?important?fashion?streets?of?the?world.
The?companys?new?direction?is?also?based?on?a?change?of?image?for?its?retail?arm.?The?new?design?for?the?La?Perla?boutiques?is?the?result?of?the?work?of?architect?Roberto?Baciocchi,?founder?of?the?internationally?renowned?architectural?studio?with?its?headquarters?in?Arezzo,?Italy.
LA?PERLA?CAREER
If?you?are?interested?in?a?career?with?LA?PERLA,?please?see?the?more?position?descriptions?on?51job?website.
LA?PERLA
一覽
La?Perla是內衣和泳裝品牌的代名詞，意大利奢侈。
50多年來，?La?Perla通過不同的時尚，潮流和心情演化了女性的身體，同時激情地沿襲了意大利手工制作緊身衣的傳統(tǒng)。
它已演變成一個真正的奢侈品牌，在最時尚的購物區(qū)擁有遍布世界各地的精品店。
一個強奢侈品牌
奢侈生活方式的內衣品牌
強大的品牌形象和定位
高品質和裁剪標準
意大利制造
探源
Ada?Masotti?，一個充滿才華和勇氣的女人，她的夢想在1954年誕生了：以最好的意大利傳統(tǒng)為名義的緊身衣工作室。
她靈巧的手知道如何創(chuàng)造小型的藝術精品，提升女性之美。
這方面的經驗是La?Perla的今天的價值之一。
博洛尼亞，一個古老的小鎮(zhèn)
博洛尼亞是意大利小鎮(zhèn)，是La?Perla誕生的地方：一個迷人的地方，富產藝術杰作，有著名的拱廊和古老的塔樓。
博洛尼亞擁有四個世紀的絲綢工廠和紡織品制造商的堅實的傳統(tǒng)，這孕育了精致的女性胸衣實驗室。
Ada?Masotti在最好的城市工作室得到培訓成為一個熟練的緊身胸衣制作者。由于這種培訓，她提煉出的獨特工藝，仍然是今天的La?Perla的理念的一個組成部分。
LA?PERLA?，這個名字充滿希望
要選擇她的全新實驗室的名字,?Ada?Masotti的靈感來自一個內襯紅色天鵝絨的盒子，從這個盒子中，她提煉出了她的作品，就好像它們是珠寶。
她選擇了最有女人味的和最圓潤的寶石的名字：珍珠。
今天
直至2013年6月，該公司成為Pacific?Global?Management集團成員。Pacific?Global?Management集團是總部設在倫敦的全球人才管理公司，通過經營精英模特和金牌大風公司，活躍于模特和明星的管理，音樂和賽事領域。Pacific?Global?Management集團運用La?Perla?現有定位,正在將其打造成為一個頂級品牌，一個真正的奢侈品品牌。隨著這個新的戰(zhàn)略，La?Perla?正進入一個令人激動的新的發(fā)展階段。
La?Perla?產品系列
在近60年，La?Perla一直在通過不同的時尚和流行來遵循女性身體的演變，成為了內衣和泳裝品牌的代名詞，?“意大利制造”的奢侈品。
La?Perla?的產品系列為精致性感的女性而設計制造，產品范圍廣泛，從內衣到睡衣，從泳裝到香水和針織品，用一種自信，成熟和優(yōu)雅的方式表達和強調她的女人味。
LA?PERLA精品店
除了呈現于最好的百貨店和專賣店，?La?Perla的通過選定位于世界上最重要的時尚街道的核心位置的旗艦精品店和店中店商店的網絡來銷售它的產品系列。
公司的新的發(fā)展方向也是基于零售部門的形象的變化。對于La?Perla的精品店的新設計是建筑師Roberto?Baciocchi的作品?，Roberto?Baciocchi?是總部設在意大利阿雷佐的國際知名的建筑設計工作室的創(chuàng)始人。
LA?PERLA工作機會
如果您有志于在LA?PERLA集團發(fā)展您的的職業(yè)生涯，請通過www.51job.com瀏覽集團在中國的工作機會,并通過電子信箱hr@laperla.net.cn與我們取得聯系。
LA?PERLA?DIGITAL?IDENTITY
LA?PERLA的相關主頁
www.laperla.com
Facebook:?www.facebook.com/laperlaofficialsite
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Pinterest:?www.lpinterest.com/laperlalingerie
YouTube:?www.youtube.com/laperlalingerie
Twitter:?www.twitter.com/laperlalingerie
