崗位職責：
1、?負責拓展和維護公司媒體資源關(guān)系網(wǎng)絡(luò)，及時反饋媒體合作意向，爭取品牌曝光；
2、?負責與政府、媒體、社區(qū)、客戶的交流與合作與關(guān)系維護，以及把握行業(yè)政策與形勢；
3、?根據(jù)產(chǎn)品、運營等部門的業(yè)務需求，提出市場推廣、品牌、活動等方面的具體方向和方案。包括與供應商（公關(guān)公司、媒體平臺等）協(xié)同工作，共同策劃市場活動、傳播創(chuàng)意，撰寫新聞稿件和新媒體（微博、微信等）傳播文案，與媒介同學緊密配合落實發(fā)布等。
4、?負責公關(guān)稿件的撰寫與投放，并對已投放資源進行監(jiān)控，對監(jiān)控結(jié)果負責做分析、判定；評估與整理；
5、?追蹤行業(yè)的競爭對手及行業(yè)發(fā)展前景，整理分析相關(guān)信息并能迅速做出反應，提出相應的競爭策略，為領(lǐng)導層決策提供依據(jù)。
6、?根據(jù)公司發(fā)展戰(zhàn)略規(guī)劃，進行公司品牌戰(zhàn)略規(guī)劃和品牌體系建設(shè)。
7、?全面負責公司品牌策劃、推廣及管理工作；建立和發(fā)展公司的品牌文化，產(chǎn)品文化；
8、?制定與實施品牌營銷戰(zhàn)略、策略，地區(qū)覆蓋及推廣計劃，包括日常維護工作；
9、?負責商務合作資源開發(fā)，渠道拓展，傳播公關(guān)，事件營銷策劃，品牌形象塑造等相關(guān)工作；
10、根據(jù)品牌戰(zhàn)略規(guī)劃，領(lǐng)導完成對品牌形象的監(jiān)督與管理，建立和維護與媒體、消費者等公眾的良好關(guān)系，樹立良好的品牌形象；
任職要求：
1.本科以上學歷；公關(guān)，新聞，廣告，市場營銷等相關(guān)專業(yè)；
2.?需要對商業(yè)、政府和非政府組織進行研究。要有較強的人際溝通能力和較廣的人際網(wǎng)絡(luò)。
3.?具有豐富的市場策劃經(jīng)驗，卓越的項目把控能力，較強的市場感知能力、市場分析及反應能力。
4.?曾有知名品牌公司或一線公關(guān)公司公關(guān)或媒體從業(yè)經(jīng)驗，具有廣泛的科技媒體資源、人脈資源；
5.?熟悉公關(guān)活動運作流程，具有優(yōu)秀的公關(guān)活動項目策劃及執(zhí)行與拓展能力；
6.?了解互聯(lián)網(wǎng)新媒體、科技媒體運作，具備良好的媒體溝通和協(xié)調(diào)能力；
7.?文筆好，能夠熟練撰寫新聞稿、發(fā)言稿以及其他公關(guān)所需文件
Job?Responsibilities:
1.?Responsible?for?the?development?and?maintenance?of?the?company's?media?resources?network,?timely?feedback?media?cooperation?intentions,?for?brand?exposure;
2.?Responsible?for?the?government,?the?media,?community,?customer?communication?and?cooperation?and?relationship?maintenance,?as?well?as?policy?and?industry?to?grasp?the?situation;
3.?According?to?business?needs?products,?operations?and?other?departments,?put?forward?marketing,?brand,?and?other?aspects?of?specific?activities?and?orientation?programs.?Including?work?with?suppliers?(public?relations?firms,?media?platforms,?etc.),?joint?planning?marketing?activities,?spread?ideas,?writing?press?releases?and?new?media?(microblogging,?letter,?etc.)?copy?propagation,?and?students?work?closely?with?the?media?to?implement?publishing.
4.?Responsible?for?public?relations?and?put?in?writing?the?manuscript,?and?have?put?in?resources?to?monitor?the?results?of?the?monitoring?is?responsible?for?analysis,?judgment;?evaluation?and?finishing;
5.?Competitors?and?industry?development?prospects?of?the?industry?to?track,?organize?and?analyze?relevant?information?to?make?quick?response,?the?corresponding?competition?strategy,?provide?the?basis?for?leadership?decisions.
6.?According?to?the?company's?strategic?development?plan,?carry?out?the?company's?brand?strategy?and?brand?planning?system.
7.?Full?responsibility?for?the?company's?brand?planning,?promotion?and?management;?establishment?and?development?of?the?company's?brand?culture,?product?culture;
8.?Development?and?implementation?of?brand?marketing?strategy,?tactics,?area?coverage?and?promotion?programs,?including?routine?maintenance?work;
9.?Responsible?for?business?cooperation?resources?development,?channel?development,?dissemination?of?public?relations,?event?marketing?planning,?brand?image?and?other?related?work
10.?According?to?the?brand?strategy?planning,?leading?to?the?completion?of?the?supervision?and?management?of?the?brand?image,?establish?and?maintain?good?relations?with?the?media,?consumers?and?other?public?and?establish?a?good?brand?image;
Requirements:
1.?Bachelor?degree?or?above;?public?relations,?journalism,?advertising,?marketing?and?other?related?professionals;
2.?The?need?for?business,?government?and?NGO?research.?Have?strong?interpersonal?skills?and?a?wider?network?of?people.
3.?With?rich?experience?in?marketing?planning,?excellent?project?control?ability,?strong?ability?of?market?awareness,?market?analysis?and?the?ability?to?respond.
4.?The?company?had?a?well-known?brand?or?public?relations?or?media?experience?in?frontline?public?relations?firm,?has?a?wide?range?of?technology?media?resources,?network?resources
5.?Familiar?PR?operation?of?the?process,?with?excellent?public?relations?planning?and?implementation?of?project?activities?and?the?ability?to?expand;
6.?Learn?Internet?new?media,?science?and?technology?media?operations,?have?good?media?communication?and?coordination;
7.?The?writing?is?good,?able?to?skillfully?write?press?releases,?speeches?and?other?documents?required?for?public?relations;
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